Home > Leading, Learning > Vision, Mission … Mantra

Vision, Mission … Mantra

In a previous post about the power of vision & mission … After writing the post, I realize some people has a bad feelings toward such things as vision & mission. For anyone that could careless about mission/vision, here a simple alternative from Guy Kawasaki:

Create a Mantra

Guy recommends instead of writing vision & mission where no one remember it; a much better alternative would be 3-5 word mantra. A few keywords that describe your purpose.

Here are some example from Guy’s post:
  Nike: “Authentic athletic performance”
  Target: “Democratize design”
  Wendy’s: “Healthy Fast Food”

In my opinion, the process of creating vision & mission is still really beneficial to the writers, because you get clear what you should be focusing on. After that creating a mantra would be a good idea. When strategizing in the future, I would:

1. Create a mission & vision: For the executives/self to reflect on
2. Create the mantra: To share & inspire others & self

After reviewing my mission & vision, I realized already got mine, which is: 
Teach, Lead, Careering.


This mantra suggestion came from this keynote from Guy Kawasaki about startup; it’s super funny & lots to learn from. For people who want to know more, you should check the podcast mentioned & Guy also details this in his book, Reality Check.

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Categories: Leading, Learning
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